The website Elusive Society - https://elusivesociety.com​ - seems at first deceptively simple. But it is a simplicity​ based on knowledge that has taken e-commerce owner J.W. Martin close to 30 years to acquire.​ “I opened my own clothing store in 1989, the month I​ turned 18,” he said. “I...

  E-mail, Social Media and Text Message Campaigns   As we approach year end and people are working on their holiday shopping lists, there is no time to lose for you and all e-commerce businesses to review strategy and fine-tune your whole range of marketing tools. The goal being to...

  Setting up Endless Aisle Endless Shelf Outlets For the Holidays’ Shopping Season For brick-and-mortar stores, endless aisle is an opportunity to present whole lines of products without overcrowding their displays so that customers can consider all their products, including those stored in warehouses, before they move on. Here are...

[vc_row][vc_column][vc_column_text]For today’s consumers, “window shopping” both online and at physical stores has become part of their buying experience. And retailers better be ready to greet and captivate them wherever they visit. “In the new world of omnichannel retail, the line between online and offline is blurring for customers,” writes Robin...

[vc_row css=".vc_custom_1533701172965{margin-left: 50px !important;}"][vc_column width="1/2"][vc_column_text] For the Love of Chocolate How an engineer with his own firm has taken up the challenge of selling this fragile product online   Once upon a time, there was a gourmet-chocolate shop in a small U.S. town called Willmar. It had come to be when Dwight...

[vc_row][vc_column width="1/2"][vc_single_image image="18341" img_size="large"][/vc_column][vc_column width="1/2"][vc_column_text css=".vc_custom_1533697887268{margin-left: 50px !important;}"]Personalization checklist Some of the issues and elements to keep in mind   1. Build the profile of your typical customer: age, sex, main interests, etc. This typical buyer should be the focus of your strategy.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1533697933559{margin-left: 50px !important;}"][vc_column][vc_column_text]2. Website design. Make sure...

[vc_row][vc_column][vc_column_text css=".vc_custom_1533696000100{margin-left: 50px !important;}"] identifying your buyer persona Ever since the first stores appeared online, e-commerce people have been facing one major challenge: How to engage shoppers on a personal level so they will want to buy and return. Which means making them feel welcome and taken care of as if they...