Last year, J.W. Martin found himself with European customers when the men’s headwear he sells at his US-based e-commerce Elusive Society (1) was featured in two leading men’s fashion magazines in Europe. Suddenly, half of his clientele was located abroad, mainly in the United Kingdom, France, Norway and Sweden. Mr....
Line Sheets: the Essential Tool for the Wholesale Market For any e-commerce owner planning to venture into wholesale, one of the first steps is to create a line sheet. And this for any product because, although line sheets may have become identified with the fashion industry, they have proven...
Selling wholesale in 2019 Getting ready to take the plunge There might have been a time when having one’s products in brick-and-mortar stores was a choice for an e-commerce. But not anymore. Now that shoppers have developed the habit of browsing through e-commerce stores on their phones while touring brick-and-mortar...
The story of this e-commerce started 10 years ago with the birth of a boy by the name of Liam. “When my grandson was born…I started making soap because I did not want to put bad chemicals on his wonderful skin,” said Suzanne Finley. “I did not expect this to...
As shoppers visit your site in record numbers during the holiday season, they expect prompt and efficient service at every step of the way. So whether you usually run your e-commerce with a staff of two, 10 or 50 people, you will require additional help at this time of year to make...
Whenever shoppers visit an e-commerce at this time of year, chances are they mean to buy and are pressed for time. So the last thing one wants is to have their journey disrupted by technical glitches as they make their selection and head for checkout! ENSURING THAT ONE’S SITE IS USER FRIENDLY...
ON BLACK FRIDAY, CONSUMERS SHOWED HOW SAVVY THEY ARE. While sales this year set a new record as they totaled $6.22 billion according to Adobe Analytics, which compiled data from 80 of the United States’ biggest internet retailers including Amazon and Walmart, one contributing factor was the fact that people...
For brick-and-mortar businesses whose products are all about tasting or touching, setting up websites present the challenge of having to capture the attention of customers who will not have the chance to do so. This is why Shannon Burke had not paid her website much attention at first. “When I...
Influencer marketing has come a long way since Coca-Cola first used Santa Claus to boost sales nearly a century ago. “We all know that we are emotionally driven during our buying decision process,” Janna Ehrhardt, an author at Influencer DB, said. “Who would not like a guy who brings joy...
Business support for social or cultural organizations is a well-established tradition that has taken numerous forms ranging from a small-town store paying for the local school’s sports equipment to a major corporation funding a symphony orchestra. However, according to research results released on October 2, today’s customers expect much more than the...
