Keeping your site technically sound throughout the Holiday Shopping Season

Whenever shoppers visit an e-commerce at this time of year, chances are they mean to buy and are pressed for time. So the last thing one wants is to have their journey disrupted by technical glitches as they make their selection and head for checkout! ENSURING THAT ONE’S SITE IS USER FRIENDLY...

December 6, 2018

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Burke Wine Brokerage LLC Scaling down to better promote a classic product

For brick-and-mortar businesses whose products are all about tasting or touching, setting up websites present the challenge of having to capture the attention of customers who will not have the chance to do so. This is why Shannon Burke had not paid her website much attention at first. “When I...

November 8, 2018

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Micro-Influencers Powerful but to be approached with care

Influencer marketing has come a long way since Coca-Cola first used Santa Claus to boost sales nearly a century ago. “We all know that we are emotionally driven during our buying decision process,” Janna Ehrhardt, an author at Influencer DB, said. “Who would not like a guy who brings joy...

November 8, 2018

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Endorsing a cause you believe in and sharing it with your customers

  Business support for social or cultural organizations is a well-established tradition that has taken numerous forms ranging from a small-town store paying for the local school’s sports equipment to a major corporation funding a symphony orchestra. However, according to research results released on October 2, today’s customers expect much more than the...

November 8, 2018

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Word of Mouth

  Time and again, people seek product recommendations close to home This may be the age of the internet in which toddlers watch animation on tablets, and  students sitting next to each other will “talk” via social media or text messages on mobile/cell phones rather than actually speak to each...

November 8, 2018

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Cybercrime — Protecting your e-commerce and customers

Cybercrime -- Protecting your e-commerce and customers Basic security measures to prevent website intrusion and theft In its report “The Future of Cybercrime & Security” released in August, Juniper Research estimates that data breaches will cost businesses $929 million this year. And losses will keep on escalating. “With an increasing...

September 12, 2018

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An e-commerce draws inspiration from nature and family

dOSA Natural Skin Care Products An e-commerce draws inspiration from nature and family The line dOSA Natural Skin Care Products—featured at https:// dosanaturals.com—came out of the realization that numerous people who mean to live in a healthy way tend to be unaware of one factor. “People forget that the largest...

September 12, 2018

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The Harsh Side of E-Commerce

July 6, 2018

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Shoppable Catalog with Rich Photos Telling Stories

July 5, 2018

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How to Create a Wholesale Linesheet in 5 Easy Steps

May 29, 2018

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