Word of Mouth

  Time and again, people seek product recommendations close to home This may be the age of the internet in which toddlers watch animation on tablets, and  students sitting next to each other will “talk” via social media or text messages on mobile/cell phones rather than actually speak to each...

November 8, 2018

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Elusive Society A lifetime in apparel leads a retailer to focus on one single product: men’s headwear

  The website Elusive Society - https://elusivesociety.com​ - seems at first deceptively simple. But it is a simplicity​ based on knowledge that has taken e-commerce owner J.W. Martin close to 30 years to acquire.​ “I opened my own clothing store in 1989, the month I​ turned 18,” he said. “I...

October 11, 2018

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Converting Shoppers into Buyers through the Written Word

  E-mail, Social Media and Text Message Campaigns   As we approach year end and people are working on their holiday shopping lists, there is no time to lose for you and all e-commerce businesses to review strategy and fine-tune your whole range of marketing tools. The goal being to...

October 9, 2018

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Cybercrime — Protecting your e-commerce and customers

Cybercrime -- Protecting your e-commerce and customers Basic security measures to prevent website intrusion and theft In its report “The Future of Cybercrime & Security” released in August, Juniper Research estimates that data breaches will cost businesses $929 million this year. And losses will keep on escalating. “With an increasing...

September 12, 2018

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An e-commerce draws inspiration from nature and family

dOSA Natural Skin Care Products An e-commerce draws inspiration from nature and family The line dOSA Natural Skin Care Products—featured at https:// dosanaturals.com—came out of the realization that numerous people who mean to live in a healthy way tend to be unaware of one factor. “People forget that the largest...

September 12, 2018

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Setting up Endless Aisle Endless Shelf Outlets For the Holidays’ Shopping Season

  Setting up Endless Aisle Endless Shelf Outlets For the Holidays’ Shopping Season For brick-and-mortar stores, endless aisle is an opportunity to present whole lines of products without overcrowding their displays so that customers can consider all their products, including those stored in warehouses, before they move on. Here are...

September 6, 2018

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Endless Aisle – Endless Shelf Where brick-and-mortar and e-commerce retail truly merge

August 8, 2018

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For the Love of Chocolate

August 8, 2018

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Personalization checklist

August 8, 2018

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Personalization The concept of a thousand facets

August 8, 2018

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