Last year, J.W. Martin found himself with European customers when the men’s headwear he sells at his US-based e-commerce Elusive Society (1) was featured in two leading men’s fashion magazines in Europe. Suddenly, half of his clientele was located abroad, mainly in the United Kingdom, France, Norway and Sweden. Mr....
[vc_row][vc_column][vc_column_text]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="17888" img_size="320x380" alignment="center"][/vc_column][vc_column width="1/2"][vc_column_text]Contents: Page 3-5: Mid-Year Mark for E-Commerce: Taking stock and forging ahead Page 6-7: Shoppable Catalog with Rich...
[vc_row css=".vc_custom_1530842265144{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text] HARSH SIDE OF E-COMMERCE Safeguarding One’s Mental and Physical Health [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1530842215930{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text]For people in numerous countries, July means annual holidays: a time to leave daily routine behind and relax. But for e-commerce, there is no such thing as locking the office door and...
[vc_row css=".vc_custom_1530780971687{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column width="1/2"][vc_column_text] A scientist turned e-commerce owner reinterprets a traditional product for today’s market [/vc_column_text][vc_column_text]When Karyn Sutherland decided to sell tea online, what she had in mind was offering teas that would match today’s lifestyle. People are adventuresome and, instead of drinking tea ‘by the side of the fire,’ which is...
[vc_row][vc_column][vc_column_text] An Essential Tool in E-Commerce [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1530779958620{margin-right: 50px !important;margin-left: 50px !important;background-color: #ffffff !important;}"][vc_column][mpc_quote] When catalog browsers can easily add to cart without leaving the inspirational environment of the catalog, the sales tick in. Bettina Oksen Bendorf, inbound marketing specialist, iPaper [/mpc_quote][/vc_column][/vc_row][vc_row css=".vc_custom_1530779034874{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text]The definition of “shoppable” in the...
[vc_row][vc_column][vc_column_text css=".vc_custom_1532693483699{margin-right: 50px !important;margin-left: 50px !important;}"]Following the National Retail Federation's Big Show in New York in January, Forbes magazine contributor Steve Dennis wrote: “Anyone who has been paying attention… knows that the distinction between e-commerce and physical stores is increasingly a distinction without a difference. “Digital drives brick & mortar shopping and vice...
[vc_row][vc_column][vc_column_text] Jeffrey Escandell: The Importance of Listening to Customers An E-Commerce Pioneer Shares Insights and What Led to his Unusual Product Line When Jeffrey Escandell decided to launch his first e-commerce venture in 2001, most people did not have internet access. They would get online using dial-up connections—yes, like actors Meg Ryan...
[vc_row][vc_column][vc_column_text] What it takes to expand into B2B After spending months, if not years, developing the best possible product that has now proven to meet online customers’ expectations, the next step many e-commerce owners wish to take is selling wholesale. The benefits can be enormous as this may enhance a brand’s...
[vc_row][vc_column][vc_column_text] Speed Is It! As of next month, speed—or rather the lack of—will determine Google’s e-commerce search ranking. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text] "To be clear, there is no ranking boost for being fast, just a downgrade for being really slow. Barry Schwartz, news editor, Search Engine Land" [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text] On July...
[vc_row][vc_column][vc_column_text]A linesheet is one of the most effective selling tools that wholesale businesses can use. In essence, it is a basic catalog that showcases products in an efficient format without long descriptions. It gives buyers the necessary information that they need to make decisions, in a simple layout without distractions....
