[vc_row css=”.vc_custom_1530687315505{margin-right: 50px !important;margin-left: 110px !important;}”][vc_column][vc_column_text]
YOUR CUSTOMERS ARE EVERYWHERE, ARE YOU ?
[/vc_column_text][vc_single_image image=”16759″ img_size=”full” alignment=”center”]
Smartphones have, in a few decades, redefined ways people live and interact— some generation may not have looked at the sky for months except to take the occasional selfie. However according to a recent report, more e-commerce sales are still made on computers than on phones. Thus, managing marketing and sales on both desktop and mobile is becoming more critical for all e-commerce merchants.
As Jakob Nielsen of the Nielsen Norman Group explained in an article last December (1), Adobe research gives a ratio of revenue/visit of 1.27 for computers, 0.60 for smartphones and 1.18 for tablets, that is, nearly as much as for computers. “[T]he average mobile visitor bought less than half of the spending by average desktop visitors,” he said.
| Adobe data: Cyber Monday 2017 |
Traffic | Revenue | Nielsen Norman Group: ratio revenue/visit |
| Desktop computers | 52.5% | 66.9% | 1.27 |
| Smartphones | 39.9% | 24.1% | 0.60 |
| Tablets | 7.6% | 9% | 1.18 |
And yet, while sales on computers still greatly surpass those made on phones, the gap has been diminishing every year and I’m sure you don’t want to miss any of that regardless of the purchasing channels your customers use. Given that, a stunning and personalized catalog that can be viewed and shoppable in any device is definitely your best choice. Especially for e-commerce stores whose products appeal to customers of all ages, designing for both platforms is the more crucial that people tend to favor either smartphones or computers.
ZINation Wholesale Catalog Maker is designed to help you get rid of time-consuming struggle by automating the process of creating rich content catalog for all Shopify merchants. The catalog produced is easy to be shared through email and social media, and can be downloaded as PDF catalog to use for trade show. Living in a world surrounded by the internet, the most efficient and effective way of marketing is to get your products out and let people see them. Spreading out your branded catalog throughout the internet can not only drive countless traffic to your site, but also build your brand awareness worldwide.
[vc_row css=”.vc_custom_1530687315505{margin-right: 50px !important;margin-left: 110px !important;}”][vc_column][vc_column_text]
WHAT STOPS CUSTOMERS BUYING FROM MOBILE?
Another thing you should ask yourself is what may explain that people still purchase more on computers? Could it be that you failed to simplify the purchasing process so that your customers lose patient when they follow the endless submitting steps? Think about this on your own, would you like to see that there’s always another step before you can finally place the order for the very product you love?
For Mr. Nielsen, however, this all comes down to content. “There is no real reason to believe that desktop visitors are richer than mobile visitors,” he writes. “I believe that the lower sales on mobile are caused by a worse user experience than the one offered up to shoppers visiting from desktop computers.” said by Mr. Nielsen—who has been called a world expert in web usability in publications such as The New York Times, Fortune and the Financial Times. ” In both cases, quality photos are crucial as products have to be clearly visible on smaller phone screens and must appear with all their details discernable on computer screens”, Mr. Nielsen added.
ZINation Wholesale Catalog Maker can solve both the issues above. The high-quality image and custom templates makes your brand stand out. In addition, once you enable the shoppable function, your customers will be able to place an order right inside the catalog page – no external link, no combersome steps, capture every sales by turning viewers to buyers on the spot.
To recap, e-commerce owners not only need to drive traffic from each and every possible channel, but also to optimize mobile shopping experience, to which ZINation Wholesale Catalog Maker can by a perfect solution!
Please contact us by support@zination.com for any further questions.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
(1) https://www.nngroup.com/articles/m-commerce-terrible-ux/
[/vc_column_text][/vc_column][/vc_row]
