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Shoppable Catalog with Rich Photos Telling Stories

[vc_row][vc_column][vc_column_text] An Essential Tool in E-Commerce [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1530779958620{margin-right: 50px !important;margin-left: 50px !important;background-color: #ffffff !important;}"][vc_column][mpc_quote] When catalog browsers can easily add to cart without leaving the inspirational environment of the catalog, the sales tick in.  Bettina Oksen Bendorf, inbound marketing  specialist, iPaper [/mpc_quote][/vc_column][/vc_row][vc_row css=".vc_custom_1530779034874{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text]The definition of “shoppable” in the...
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Product-line-selection-and-production

Mid-Year Mark for E-Commerce

[vc_row css=".vc_custom_1530776969513{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text]With people in so many countries taking their annual vacations this month while their children are on school holiday, e-commerce owners may get the short break they need to assess the first half of the year and make plans for the busy period ahead. Because...
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Printed Catalog

[vc_row][vc_column][vc_column_text] printed catalogs when the last recession started to bite. Internet usage and the rise of social media also convinced many businesses that the days of the printed catalog were over. Ten years on, many of these same businesses have have returned to using printed media to complement their online...
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E-Commerce Ways to Go Physical: for a Day, a Month or a Year

[vc_row][vc_column][vc_column_text css=".vc_custom_1532693483699{margin-right: 50px !important;margin-left: 50px !important;}"]Following the National Retail Federation's Big Show in New York in January, Forbes magazine contributor Steve Dennis wrote: “Anyone who has been paying attention… knows that the distinction between e-commerce and physical stores is increasingly a distinction without a difference. “Digital drives brick & mortar shopping and vice...
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Jeffrey Escandell: The Importance of Listening to Customers

[vc_row][vc_column][vc_column_text] Jeffrey Escandell: The Importance of Listening to Customers An E-Commerce Pioneer Shares Insights and What Led to his Unusual Product Line When Jeffrey Escandell decided to launch his first e-commerce venture in 2001, most people did not have internet access. They would get online using dial-up connections—yes, like actors Meg Ryan...
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eCommerce

Selling Wholesale – What it takes to expand into B2B

[vc_row][vc_column][vc_column_text] What it takes to expand into B2B After spending months, if not years, developing the best possible product that has​​ now proven to meet online customers’ expectations, the next step many e-commerce owners wish to take is selling wholesale.​ The benefits can be enormous as this may enhance a brand’s...
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Speed Is It: As of next month, speed—or rather the lack of—will determine Google’s e-commerce search ranking

[vc_row][vc_column][vc_column_text] Speed Is It! As of next month, speed—or rather the lack of—will determine Google’s e-commerce search ranking. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]   "To be clear, there is no ranking boost for being fast, just a downgrade for being really slow. Barry Schwartz, news editor, Search Engine Land" [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text] On July...
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How to Create a Wholesale Linesheet in 5 Easy Steps

[vc_row][vc_column][vc_column_text]A linesheet is one of the most effective selling tools that wholesale businesses can use. In essence, it is a basic catalog that showcases products in an efficient format without long descriptions. It gives buyers the necessary information that they need to make decisions, in a simple layout without distractions....
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Popup

Crossplatform still a must

[vc_row css=".vc_custom_1530687315505{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text] PEOPLE BROWSE ON SMARTPHONES BUT BUY MORE ON COMPUTERS – AT LEAST FOR NOW [/vc_column_text][vc_single_image image="16759" img_size="full" alignment="center"][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1526538579114{margin-left: 20px !important;}"]Smartphones have, in a few decades, redefined ways people live and interact— some Generation Zs may not have looked at the sky for months except to take...
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POP-UPS A LOVE-HATE RELATIONSHIP THAT DELIVERS HAPPY OUTCOMES FOR E-COMMERCE STORES

[vc_row][vc_column width="1/2"][vc_column_text] A LOVE-HATE RELATIONSHIP THAT DELIVERS HAPPY OUTCOMES FOR E-COMMERCE STORES [/vc_column_text][vc_column_text] They can be perceived as plain aggravating or be received as valued offers. But no matter what, pop-ups have an instant effect on those who visit an ecommerce store. And they work: By all accounts, sites with  pop-ups get more conversions...
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