[vc_row][vc_column][vc_column_text css=".vc_custom_1532693483699{margin-right: 50px !important;margin-left: 50px !important;}"]Following the National Retail Federation's Big Show in New York in January, Forbes magazine contributor Steve Dennis wrote: “Anyone who has been paying attention… knows that the distinction between e-commerce and physical stores is increasingly a distinction without a difference. “Digital drives brick & mortar shopping and vice...
[vc_row][vc_column][vc_column_text] Jeffrey Escandell: The Importance of Listening to Customers An E-Commerce Pioneer Shares Insights and What Led to his Unusual Product Line When Jeffrey Escandell decided to launch his first e-commerce venture in 2001, most people did not have internet access. They would get online using dial-up connections—yes, like actors Meg Ryan...
[vc_row][vc_column][vc_column_text] What it takes to expand into B2B After spending months, if not years, developing the best possible product that has now proven to meet online customers’ expectations, the next step many e-commerce owners wish to take is selling wholesale. The benefits can be enormous as this may enhance a brand’s...
[vc_row][vc_column][vc_column_text] Speed Is It! As of next month, speed—or rather the lack of—will determine Google’s e-commerce search ranking. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text] "To be clear, there is no ranking boost for being fast, just a downgrade for being really slow. Barry Schwartz, news editor, Search Engine Land" [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text] On July...
[vc_row][vc_column][vc_column_text]A linesheet is one of the most effective selling tools that wholesale businesses can use. In essence, it is a basic catalog that showcases products in an efficient format without long descriptions. It gives buyers the necessary information that they need to make decisions, in a simple layout without distractions....
[vc_row css=".vc_custom_1530687315505{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text] PEOPLE BROWSE ON SMARTPHONES BUT BUY MORE ON COMPUTERS – AT LEAST FOR NOW [/vc_column_text][vc_single_image image="16759" img_size="full" alignment="center"][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1526538579114{margin-left: 20px !important;}"]Smartphones have, in a few decades, redefined ways people live and interact— some Generation Zs may not have looked at the sky for months except to take...
[vc_row][vc_column width="1/2"][vc_column_text] A LOVE-HATE RELATIONSHIP THAT DELIVERS HAPPY OUTCOMES FOR E-COMMERCE STORES [/vc_column_text][vc_column_text] They can be perceived as plain aggravating or be received as valued offers. But no matter what, pop-ups have an instant effect on those who visit an ecommerce store. And they work: By all accounts, sites with pop-ups get more conversions...
[vc_row][vc_column][vc_column_text]People’s decision to venture into e-commerce, she said, “is usually driven by some passion or some event that gives you a jumpstart.”[/vc_column_text][vc_column_text] Working conditions have greatly improved for Erin Gray Morton since she launched her e-commerce store four years ago. At first, she was doing it all by herself with...
[vc_row][vc_column width="1/2"][vc_column_text] Maximizing the use of this key feature to attract and convert browsers If you’re reading these pages, you run — or plan to run — an e-commerce store, and already know how crucial it is to have at one’s website a catalog with striking photos to capture the...
[vc_row][vc_column][vc_column_text] ANALYSTS SAY THIS IS THE YEAR CHATBOT TECHNOLOGY TURNS ACCESSIBLE TO E-COMMERCE STORES BIG AND SMALL.BUT HOW TO MAKE IT GENERATE LEADS AND SALES?!? [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="16661" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row css=".vc_custom_1530686835796{margin-right: 30px !important;margin-left: 30px !important;}"][vc_column][vc_column_text]Chatbots’ availability could not come at a better time for e-commerce. As Astute Solution mentioned in its consumer-demand...