Micro-Influencers Powerful but to be approached with care

Influencer marketing has come a long way since Coca-Cola first used Santa Claus to boost sales nearly a century ago. “We all know that we are emotionally driven during our buying decision process,” Janna Ehrhardt, an author at Influencer DB, said. “Who would not like a guy who brings joy...

November 8, 2018

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Endorsing a cause you believe in and sharing it with your customers

  Business support for social or cultural organizations is a well-established tradition that has taken numerous forms ranging from a small-town store paying for the local school’s sports equipment to a major corporation funding a symphony orchestra. However, according to research results released on October 2, today’s customers expect much more than the...

November 8, 2018

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Word of Mouth

  Time and again, people seek product recommendations close to home This may be the age of the internet in which toddlers watch animation on tablets, and  students sitting next to each other will “talk” via social media or text messages on mobile/cell phones rather than actually speak to each...

November 8, 2018

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Elusive Society A lifetime in apparel leads a retailer to focus on one single product: men’s headwear

  The website Elusive Society - https://elusivesociety.com​ - seems at first deceptively simple. But it is a simplicity​ based on knowledge that has taken e-commerce owner J.W. Martin close to 30 years to acquire.​ “I opened my own clothing store in 1989, the month I​ turned 18,” he said. “I...

October 11, 2018

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Converting Shoppers into Buyers through the Written Word

  E-mail, Social Media and Text Message Campaigns   As we approach year end and people are working on their holiday shopping lists, there is no time to lose for you and all e-commerce businesses to review strategy and fine-tune your whole range of marketing tools. The goal being to...

October 9, 2018

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Cybercrime — Protecting your e-commerce and customers

Cybercrime -- Protecting your e-commerce and customers Basic security measures to prevent website intrusion and theft In its report “The Future of Cybercrime & Security” released in August, Juniper Research estimates that data breaches will cost businesses $929 million this year. And losses will keep on escalating. “With an increasing...

September 12, 2018

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An e-commerce draws inspiration from nature and family

dOSA Natural Skin Care Products An e-commerce draws inspiration from nature and family The line dOSA Natural Skin Care Products—featured at https:// dosanaturals.com—came out of the realization that numerous people who mean to live in a healthy way tend to be unaware of one factor. “People forget that the largest...

September 12, 2018

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Setting up Endless Aisle Endless Shelf Outlets For the Holidays’ Shopping Season

  Setting up Endless Aisle Endless Shelf Outlets For the Holidays’ Shopping Season For brick-and-mortar stores, endless aisle is an opportunity to present whole lines of products without overcrowding their displays so that customers can consider all their products, including those stored in warehouses, before they move on. Here are...

September 6, 2018

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Endless Aisle – Endless Shelf Where brick-and-mortar and e-commerce retail truly merge

[vc_row][vc_column][vc_column_text]For today’s consumers, “window shopping” both online and at physical stores has become part of their buying experience. And retailers better be ready to greet and captivate them wherever they visit. “In the new world of omnichannel retail, the line between online and offline is blurring for customers,” writes Robin...

August 8, 2018

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For the Love of Chocolate

[vc_row css=".vc_custom_1533701172965{margin-left: 50px !important;}"][vc_column width="1/2"][vc_column_text] For the Love of Chocolate How an engineer with his own firm has taken up the challenge of selling this fragile product online   Once upon a time, there was a gourmet-chocolate shop in a small U.S. town called Willmar. It had come to be when Dwight...

August 8, 2018

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