Taking Care of Shoppers without Delay and Getting the Help You Need to Do So

As shoppers visit your site in record numbers during the holiday season, they​​ expect prompt and efficient service at every step of the way. So whether you usually run your e-commerce with a staff of two, 10 or 50 people,​ you will require additional help at this time of year to make...

December 6, 2018

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Keeping your site technically sound throughout the Holiday Shopping Season

Whenever shoppers visit an e-commerce at this time of year, chances are they mean to buy and are pressed for time. So the last thing one wants is to have their journey disrupted by technical glitches as they make their selection and head for checkout! ENSURING THAT ONE’S SITE IS USER FRIENDLY...

December 6, 2018

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The Holiday Shopping Season: It’s Not Over till the Year is Over!!!

ON BLACK FRIDAY, CONSUMERS SHOWED HOW SAVVY THEY ARE. While sales this year set a new record as they totaled $6.22 billion according to Adobe Analytics, which compiled data from 80 of the United States’ biggest internet retailers including Amazon and Walmart, one contributing factor was the fact that people...

December 6, 2018

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Burke Wine Brokerage LLC Scaling down to better promote a classic product

For brick-and-mortar businesses whose products are all about tasting or touching, setting up websites present the challenge of having to capture the attention of customers who will not have the chance to do so. This is why Shannon Burke had not paid her website much attention at first. “When I...

November 8, 2018

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Micro-Influencers Powerful but to be approached with care

Influencer marketing has come a long way since Coca-Cola first used Santa Claus to boost sales nearly a century ago. “We all know that we are emotionally driven during our buying decision process,” Janna Ehrhardt, an author at Influencer DB, said. “Who would not like a guy who brings joy...

November 8, 2018

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Endorsing a cause you believe in and sharing it with your customers

  Business support for social or cultural organizations is a well-established tradition that has taken numerous forms ranging from a small-town store paying for the local school’s sports equipment to a major corporation funding a symphony orchestra. However, according to research results released on October 2, today’s customers expect much more than the...

November 8, 2018

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Word of Mouth

  Time and again, people seek product recommendations close to home This may be the age of the internet in which toddlers watch animation on tablets, and  students sitting next to each other will “talk” via social media or text messages on mobile/cell phones rather than actually speak to each...

November 8, 2018

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Elusive Society A lifetime in apparel leads a retailer to focus on one single product: men’s headwear

  The website Elusive Society - https://elusivesociety.com​ - seems at first deceptively simple. But it is a simplicity​ based on knowledge that has taken e-commerce owner J.W. Martin close to 30 years to acquire.​ “I opened my own clothing store in 1989, the month I​ turned 18,” he said. “I...

October 11, 2018

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Converting Shoppers into Buyers through the Written Word

  E-mail, Social Media and Text Message Campaigns   As we approach year end and people are working on their holiday shopping lists, there is no time to lose for you and all e-commerce businesses to review strategy and fine-tune your whole range of marketing tools. The goal being to...

October 9, 2018

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Cybercrime — Protecting your e-commerce and customers

Cybercrime -- Protecting your e-commerce and customers Basic security measures to prevent website intrusion and theft In its report “The Future of Cybercrime & Security” released in August, Juniper Research estimates that data breaches will cost businesses $929 million this year. And losses will keep on escalating. “With an increasing...

September 12, 2018

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