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identifying your buyer persona

Personalization The concept of a thousand facets

[vc_row][vc_column][vc_column_text css=".vc_custom_1533696000100{margin-left: 50px !important;}"] identifying your buyer persona Ever since the first stores appeared online, e-commerce people have been facing one major challenge: How to engage shoppers on a personal level so they will want to buy and return. Which means making them feel welcome and taken care of as if they...
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e-commerce info fast track magazine

[vc_row][vc_column][vc_column_text]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="17888" img_size="320x380" alignment="center"][/vc_column][vc_column width="1/2"][vc_column_text]Contents: Page 3-5: Mid-Year Mark for E-Commerce: Taking stock and forging ahead Page 6-7: Shoppable Catalog with Rich...
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take-break-thumbnailpng

The Harsh Side of E-Commerce

[vc_row css=".vc_custom_1530842265144{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text] HARSH SIDE OF E-COMMERCE Safeguarding One’s Mental and Physical Health [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1530842215930{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text]For people in numerous countries, July means annual holidays: a time to leave daily routine behind and relax. But for e-commerce, there is no such thing as locking the office door and...
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Tea-for-our-Time

Tea for our Time

[vc_row css=".vc_custom_1530780971687{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column width="1/2"][vc_column_text] A scientist turned e-commerce owner reinterprets a traditional product for today’s market [/vc_column_text][vc_column_text]When Karyn Sutherland decided to sell tea online, what she had in mind was offering teas that would match today’s lifestyle. People are adventuresome and, instead of drinking tea ‘by the side of the fire,’ which is...
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Shoppable Catalog with Rich Photos Telling Stories

[vc_row][vc_column][vc_column_text] An Essential Tool in E-Commerce [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1530779958620{margin-right: 50px !important;margin-left: 50px !important;background-color: #ffffff !important;}"][vc_column][mpc_quote] When catalog browsers can easily add to cart without leaving the inspirational environment of the catalog, the sales tick in.  Bettina Oksen Bendorf, inbound marketing  specialist, iPaper [/mpc_quote][/vc_column][/vc_row][vc_row css=".vc_custom_1530779034874{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text]The definition of “shoppable” in the...
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Product-line-selection-and-production

Mid-Year Mark for E-Commerce

[vc_row css=".vc_custom_1530776969513{margin-right: 50px !important;margin-left: 50px !important;}"][vc_column][vc_column_text]With people in so many countries taking their annual vacations this month while their children are on school holiday, e-commerce owners may get the short break they need to assess the first half of the year and make plans for the busy period ahead. Because...
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Printed Catalog

[vc_row][vc_column][vc_column_text] printed catalogs when the last recession started to bite. Internet usage and the rise of social media also convinced many businesses that the days of the printed catalog were over. Ten years on, many of these same businesses have have returned to using printed media to complement their online...
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E-Commerce Ways to Go Physical: for a Day, a Month or a Year

[vc_row][vc_column][vc_column_text css=".vc_custom_1532693483699{margin-right: 50px !important;margin-left: 50px !important;}"]Following the National Retail Federation's Big Show in New York in January, Forbes magazine contributor Steve Dennis wrote: “Anyone who has been paying attention… knows that the distinction between e-commerce and physical stores is increasingly a distinction without a difference. “Digital drives brick & mortar shopping and vice...
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Jeffrey Escandell: The Importance of Listening to Customers

[vc_row][vc_column][vc_column_text] Jeffrey Escandell: The Importance of Listening to Customers An E-Commerce Pioneer Shares Insights and What Led to his Unusual Product Line When Jeffrey Escandell decided to launch his first e-commerce venture in 2001, most people did not have internet access. They would get online using dial-up connections—yes, like actors Meg Ryan...
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eCommerce

Selling Wholesale – What it takes to expand into B2B

[vc_row][vc_column][vc_column_text] What it takes to expand into B2B After spending months, if not years, developing the best possible product that has​​ now proven to meet online customers’ expectations, the next step many e-commerce owners wish to take is selling wholesale.​ The benefits can be enormous as this may enhance a brand’s...
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